Would you like your pinned videos to get more action on Pinterest?
If so read on..
Pinterest is primarily a photo-sharing site, but it can be a great place to get some traffic to your videos. You did make a video following my last post. Didn’t you? 🙂
But when you pin a video (or even better when someone else pins it), Pinterest will take the thumbnail image of your video as the photo that appears on your pin.
This is a critical element in capturing attention and generating clicks and views for your video content. You want something that really stands out and arouses interest to get more repins on Pinterest
Since YouTube only allows three automatically-generated thumbnails, it can be difficult to control what your thumbnail image is.
And typically YouTube thumbnails occur at awkward moments of a video – and you could end up with a pinned image looking like this!
There is a better way
Create your own unique thumbnail image for your video.
One that stands out.
There are a couple of approaches you can take.
1. Use your own custom thumbnail
You will need to have your YouTube account verified and then you can control the cover images that shows up on your videos by making your own custom thumbnail. (Or you could use Vimeo where the custom thumbnail is standard).
This custom thumbnail image should:
- Have an image size of 1280 pixels wide by 720 pixels in height
- Be uploaded in image formats such as JPG, GIF, BMP, or PNG.
- Remain under the 2 MB limit.
- Try to use a 16:9 aspect ratio as it’s the one most used in YouTube players and previews.
If you’re not sure what Aspect Ratio is (and lots of people are not), here is one of the best explanations I’ve found on the subject.
The video gives an interesting history of how it has evolved and whilst the video is 18 minutes long it’s quite interesting and after watching you really should get the whole Aspect Ratio ‘thing’. Really.
When selecting a thumbnail, find or create an eye-catching image that properly represents your video. And put a clear message on the image with a Call to Action – (Read: what do you want your viewers to do when they’ve watched your video?)
Here’s an example of one I made earlier.
You can see how I’ve made a clear message on the thumbnail and I’ve kept the branding colours consistent with the video itself. It shows up quite nicely in the Pinterest news-feed too.
2. And this is even more effective
However using the same branding colours and the same message but changing the orientation of the image from landscape (above) to portrait (below), you can see how the image stands out much more in the news-feed. Which is what you want.
You can make this portrait image using your favourite graphics software (we use iPiccy and Inkscape) and aim to use the following dimensions.
Width 550 pixels
Height 850 pixels
Yes, it does take a little more time to do this. But most people won’t do this extra step and you my friend, will be getting more clicks and taps!
How you can use this tip today!
If you haven’t yet made your first video, can I suggest that you set aside 3 hours, put the video together – yes, it can be fun AND stress free – and enjoy the results of doing so.
Then come back and show us the video (so we can share it) plus your sooper dooper custom thumbnail.
Oh and whilst you’re here, why not Subscribe to our YouTube Channel here where you’ll find lots of design and video tips.
Both of the photos we’ve used in this post are from the fantastic resource – Pixabay.com