So that there’s no confusion about what I’m talking about, here is my definition of Video Marketing:
Video Marketing is incorporating videos into your marketing activities to promote your business, product or service.
This could include creating a video showcasing testimonials from satisfied customers, a demonstration on how a product or service works or a video telling the story of the business itself.
Why you should consider creating your own spellbinding videos
Look, I know you are going to have some concerns about making your own videos – Davina and I certainly did when we started out.
But I would like to understand some of the stuff that has stopped you from making a video so far so that I can help you work through this. More on that shortly…
So let’s take a look at some of the compelling statistics and predictions around video marketing that may prompt you to look a this whole area more closely.
Are you ready for this?
Another mind-blowing statistic here for you:
(and it’s the 2nd largest search engine in the world)
Compare this to Facebook with 1.19billion active users in 2013.
So let’s just say you take these statistics and reduce them by half, do you still think there is a good case for facing your fears and concerns and doing some video marketing in your business?
6 compelling reasons why Video Marketing is important?
Davina and I sort of stumbled over some of these advantages that came about because we just started to have a go.
We actually had no idea how to make a video when we started but by trial and error (a lot of errors!) we fumbled our way to 150+ videos and 3,000+ subscribers on YouTube.
Video is easily digestible
Here’s a question..
People are hungry for information, but they don’t want to have to work too hard to get it, so content needs to be quickly and easily digestible. Video does this very well.
Videos help you to ‘Show Don’t Tell:
In a video you can convey so much more than you can with only words.
If an image is worth a thousand words, then a video must be worth hundreds of thousands…
Think of “show don’t tell” as a way for you to use video slide presentations, to use gestures and display emotions and enthusiasms in your on camera scenes, and to add animations or images that convey your message.
Video puts you in favour with Google
These days it’s not just your audience that will appreciate using video, Google will too. Sites have to be dynamic and interactive to be heard above all the noise and video helps you do this.
Videos are often given preference over text and images on Google search results which means that you could earn a high ranking result for a keyword that people search on and ultimately this could mean you get more traffic to your site or page.
Here’s an example in this screenshot.
Amongst all the text results, your visually alluring video will really stand out and will catch the eye of most people who scroll through the results.
Plus with Google integrating YouTube comments with Google+ this relationship has become even more powerful as it amplifies the social aspect even more.
Video is easily shareable across all platforms
Video thrives on any channel, whether that’s Twitter, Facebook, Google Plus, YouTube, or Instagram, because it’s so easy to share on these platforms.
Video expands your reach
Being visible on platforms such as Twitter (using Vine), Youtube and Vimeo opens your business up to new audiences and consequently new potential customers.
Video Marketing creates an experience
This is the fun part. Just like watching television can transport us to other places, so can a well done marketing video. You can use music, pacing, and visuals to craft the experience that you want your audience to be immersed in.
Question: What aspect of video marketing would you like help with?
So, it seems that whatever your business goal is, video can help you get there.
Let me know in the comments where specifically where you’d like help and we’ll create something for you.
A. Creating screen-cast videos (where the computer screen is recorded)
B. Just making one simple video to give me confidence to make more
C. Some advice on what systems/programmes to use
D. Somewhere I can ask questions whilst making the first video
E. Something else – please expand on what this is in the comments.
I can’t wait to hear from you.
PS. We’d like to give a BIG shout out to Kaboompics.com for their gorgeous photos. You can use them for both commercial and personal use. How very civilised of them!