Scrambling to find something to write about for your Blog? Here’s a refreshingly simple method to remove the stress of Blog posting

Planning your Blog Posting

Why do I/we resist this planning stuff?

Hands up those of you who are like me. Hello – please tell me there are others who resist this.

I love the idea of planning – whether it be marketing activities for the month/year or planning weight loss over a set period of time.

Intellectually I get it. I can see the point of planning and how it can give a clear road map to help you get to wherever you want to go.

Let’s face it – if you were going on holiday and you decided to research and book the holiday online, you have to have the answer to several fundamental questions before you start. Such as:

  • Where do you want to go
  • When do you want to go
  • How much are you prepared to spend
  • What facilities do you need, as a minimum

and so the list goes on.

However, sadly I must confess to being very poor at planning in general and I’ve asked myself several times why this is.

I haven’t really come up with a definitive answer and so now just accept it as something I have to work on and I look for practical, simple to use tools that help me on my way. More of that in a minute.

Why planning the Blog posts will make your life easier

  • They keep you from scrambling for ideas at the last minute – definitely something I want to avoid.
  • It gives you time to do proper keyword research. (Here are some tips on targeting keywords with blog posts.)
  • You’ll also be more likely to write about evergreen topics (information that endures over time) rather than fly-by trends, and evergreen content tends to get more page views over time.
  • It’s a good way to build in a returning audience. Being predictable in your Blog posts lets your readers know when to expect the next instalment. If you plan out your blogging schedule, be it a weekly, biweekly, or monthly post, this will help you stick to the schedule.

How to do it – here are 2 great tools 

There are endless tools, spreadsheets and what nots on the web that help in the planning process. I know that the ones I suggest here won’t fit everyone’s taste.

However, I’ve chosen these to share with you because they are simple – both to understand and use, and they are free.

1. A 5 Step Plan to Blog Posting

The first one is a Blog post written by Claire Dowdall, a successful Marketing Trainer from our neck of the woods – Shropshire (UK). What I like about this is that it just involved 5 steps, but Claire breaks these steps down into small, manageable bits.

I particularly like what she suggests in Step 5, and I really think that I can follow her plan. Take a look at the post here.

2. Blog Planner & Marketing Content Calendar

This resource has been going 6 years and whilst I’ve looked at it before, I’ve never actually done anything with it. However, this year I’m going to use it in conjunction with Claire’s tips in her Blog post. Blog Energizer

I’ve printed out the first 3 months and put it in a ring binder. I really like that it’s made up of a 2 page spread for the weekly view.

Lynette Chandler has also created an App for iphone/Android. I can’t comment on this because I haven’t looked at it yet, but I’m quite sure it will be as useful as the printed version.

Oh, and by the way, this resource is free. You don’t even need to give your email details to get it, which is very generous of Lynette. Grab it today – you’ll love it!

Our Blog posting plans 

We’ve posted fairly consistently here on our Blog, but we are going to be even busier in the weeks ahead so we wanted to plan things out so we don’t end up scrambling around at the last minute.

We’ve decided to post here every 2 weeks as a minimum, and we’ve planned out our post topics for the year based on this. I intend to spend 30 minutes each day, first thing in the morning, on these posts. Any additional posts are a bonus for our readers.

One Simple ActionOne-simple-action

Why not follow along with us? Let us know in the comments below how you plan out your Blog posts if indeed you do.

I’m quite sure we’ll all learn something from your ideas.

In the meantime have a stupendous 2014 from the both of us.


PS. Stayed tuned because we’ll we following this post on a putting together a plan for creating images for the Blog post, so don’t forget to come back and see us!

About The Author

Caroline Jones

I'm Caroline and I look to help small business owners create their own graphics by writing tutorials and tips on graphics editing software. I live in Wales , love Tartan and Coffee Ice Cream. You can read more about me here

  • Megan Chamberlin

    I LOVE to plan, but somehow I get sidetracked with blogging plans! I was afraid it was only me! #SITSblogging

    • Megan! Nope, you’re not on your own 🙂

  • Bev F.

    I had a baby back in November, so planning ahead was key. I was able to get all my posts/guest posts written and scheduled (as well as social media) before she was born. Unfortunately I only went a month past my due date, so now I seem to be scrambling a bit with writing blog posts. My hope is for March to get back on track and start planning. I will have to check out the resources you suggested!

    • Ha ha Bev! Well, that’s a great reason for getting a little behind and don’t forget not to be too hard on yourself! shout if we can help in any way.

  • Cate Shadder

    Thanks so much for sharing this! I have been trying to get a more organized blogging plan together and this will definitely help! =)

    • Hi Cate – then you must let us know how you get on. We can share experiences?

  • Cecile Pryor

    Great ideas. I need to plan my blog posts more and stop scrambling for content!

  • Barbara Hoyer

    I love my editorial calendar, even when I have to shift stuff around.

    • Hi Barbara – it’s good isn’t it! I’ve just moved house and so the routine is a bit higgledy-piggledy, but the Calendar is helping me keep on track.

  • Christine King

    I’m like you, I struggle to plan but when I do, my life is so much less stressful. I love how you presented the problem and offered really great solutions that are easy to implement. I also love your 2 week goal! Thank you for a great read! 🙂

    • Hiya Christine! Lovely to see you over here. keen to report that the plan is being adhered to even as we speak despite having a house move thrown in! Could I be a reformed character? 😉

  • Sonja

    Thanks for this post – it’s been on my list of things to do for a while. I created my own content calendar, but am interested to see what a “real” one looks like and what I can implement.

    • Oh the satisfaction of being cross this off your list. 🙂

  • Rosie Hill

    Thanks for this great post which I have bookmarked – it;s just what I need to get back on the blogging track with both Children Friendly Holidays and Eco-Gites of Lenault. Happy (Blogging) New Year!

    • Hey Rosie – let us know how you get on – perhaps we could exchanges notes 🙂

  • Thanks for the links great tools and something that will make live smoother in 2014

  • Elizabeth Trull

    Thanks for posting such great resources! One of my big goals this year is to be more organized and intentional with my blogging and these resources are sure to be a big help.

    • Let us know how you get on Elizabeth. We’d love to know.

  • You never disappoint! These are excellent ideas and resources. Here’s to less scrambling in 2014.

    • Hi Susan – I’ll drink to that!

  • I think planning is boring, that’s why I procrastinate. But I have the intention of setting topics for each week this year. and plan from that. Coming up with posts on the fly isn’t always as easy.

    • Hi Linda – I think the same as you. But it’s like most things – if you do the planning and prep, then the execution is so much easier. Let’s share how we go on?

      • Yes, it does 🙂 I’m getting clear on my message, and then planning out the subjects once a month

  • Great post Caroline! I will definitely be checking out the content calendar!

    • Hi Teena – you must let me know how you go on with it. I’ve put all our Blog posts for the year in it. All I’ve got to do now is to remember where I put them – LOL

      • Haha, indeed 🙂 Just downloaded the calendar and shared this post everywhere!

  • I must confess I have been so organised for most of my life that now I can’t be bothered to download one more tool or app. I find that writing the titles and leaving them as drafts on my blog works very well. In this way when inspiration strikes, ideas get written down (sometimes while I do the dishes the idea waits on the kitchen’s note pad) and I have a specific day of the week when the article must be written. It has been a bit over a year and it’s so embedded in my system now that I must write on that particular day. Thanks for sharing these resources as we are all different and these are valuable indeed!

    • Ah well, there you go. I’m quite envious of the person who is naturally organised. However, we each have our strengths…

  • Robin Strohmaier

    Fabulous article, Caroline, and Happy New Year! I love your suggestions for planning blog articles. I haven’t tried these and plan to as soon as possible. I’ve been utilizing Excel spreadsheets to plan, but look forward to trying your suggestions. Again, great post, and all the best in 2014, my friend!

    • How interesting Robin because that is exactly what I’ve been doing. However, I’m trying to look at things a little more strategically this year. You too have a tremendous 2014!

      • Robin Strohmaier

        Thank you, Caroline!

  • Phoebe Thomas

    I totally agree about how much we plan a holiday but how little other things get planned. But then it’s so much fun organising a trip and not so much fun organising work! Like Carol, I like the idea of the blog planner and find it amazing that you don’t even need to leave an email address.

    • Phoebe – I agree – it’s very generous of Blog Energizer to make this freely available. Just so you know – I’ve just used mine and ticked off that I’ve shared the post! Hah – so satisfying..

  • I love the idea of the blogger planner. I’m off to download it now 🙂

    • Carol – you must let me know how you get on. I’m going to try hard to stick to it this year.