Why do I/we resist this planning stuff?
Hands up those of you who are like me. Hello – please tell me there are others who resist this.
I love the idea of planning – whether it be marketing activities for the month/year or planning weight loss over a set period of time.
Intellectually I get it. I can see the point of planning and how it can give a clear road map to help you get to wherever you want to go.
Let’s face it – if you were going on holiday and you decided to research and book the holiday online, you have to have the answer to several fundamental questions before you start. Such as:
- Where do you want to go
- When do you want to go
- How much are you prepared to spend
- What facilities do you need, as a minimum
and so the list goes on.
However, sadly I must confess to being very poor at planning in general and I’ve asked myself several times why this is.
I haven’t really come up with a definitive answer and so now just accept it as something I have to work on and I look for practical, simple to use tools that help me on my way. More of that in a minute.
Why planning the Blog posts will make your life easier
- They keep you from scrambling for ideas at the last minute – definitely something I want to avoid.
- It gives you time to do proper keyword research. (Here are some tips on targeting keywords with blog posts.)
- You’ll also be more likely to write about evergreen topics (information that endures over time) rather than fly-by trends, and evergreen content tends to get more page views over time.
- It’s a good way to build in a returning audience. Being predictable in your Blog posts lets your readers know when to expect the next instalment. If you plan out your blogging schedule, be it a weekly, biweekly, or monthly post, this will help you stick to the schedule.
How to do it – here are 2 great tools
There are endless tools, spreadsheets and what nots on the web that help in the planning process. I know that the ones I suggest here won’t fit everyone’s taste.
However, I’ve chosen these to share with you because they are simple – both to understand and use, and they are free.
The first one is a Blog post written by Claire Dowdall, a successful Marketing Trainer from our neck of the woods – Shropshire (UK). What I like about this is that it just involved 5 steps, but Claire breaks these steps down into small, manageable bits.
I particularly like what she suggests in Step 5, and I really think that I can follow her plan. Take a look at the post here.
This resource has been going 6 years and whilst I’ve looked at it before, I’ve never actually done anything with it. However, this year I’m going to use it in conjunction with Claire’s tips in her Blog post.
I’ve printed out the first 3 months and put it in a ring binder. I really like that it’s made up of a 2 page spread for the weekly view.
Lynette Chandler has also created an App for iphone/Android. I can’t comment on this because I haven’t looked at it yet, but I’m quite sure it will be as useful as the printed version.
Oh, and by the way, this resource is free. You don’t even need to give your email details to get it, which is very generous of Lynette. Grab it today – you’ll love it!
Our Blog posting plans
We’ve posted fairly consistently here on our Blog, but we are going to be even busier in the weeks ahead so we wanted to plan things out so we don’t end up scrambling around at the last minute.
We’ve decided to post here every 2 weeks as a minimum, and we’ve planned out our post topics for the year based on this. I intend to spend 30 minutes each day, first thing in the morning, on these posts. Any additional posts are a bonus for our readers.
Why not follow along with us? Let us know in the comments below how you plan out your Blog posts if indeed you do.
I’m quite sure we’ll all learn something from your ideas.
In the meantime have a stupendous 2014 from the both of us.
PS. Stayed tuned because we’ll we following this post on a putting together a plan for creating images for the Blog post, so don’t forget to come back and see us!ShareThis: