You’ve all read the Blog posts.
Headlines screaming: Mobilegeddon.
You know, Google’s recent changes (21 April) to their algorithm (whatever the heck that is) which means that if your website content doesn’t look good on a mobile device then your site may rank lower in a Google search behind sites that have their content optimised (aka enhanced) for mobile devices.
Now we’ve come out of our Nissan Huts and the dust has settled somewhat, and the indications are that this update hasn’t really been all that significant.
Oh right, so the sky hasn’t fallen in. Well, that’s a relief.
However, being serious for a moment. What about how your emails look on mobile devices?
What about if your images are truncated on your mobile..
Or the text is so small you need a pair of binoculars to read it..
Or the links on a page are so close together you end up tapping them all and visiting none of them?
Irrespective of Mobilegeddon it makes good sense to have mobile friendly emails that are easy for your readers to read and use.
Use A Single Column
Keep your emails in a single column format. Multiple columns tend to get compressed on mobiles and can end up appearing jumbled and hard to read.
A single column also means that the email should be simple to read and focus the attention of the reader. Always a good thing!
Use Short Subject Lines
Try and make your subject lines around 40 characters or less (including the spaces). Now I’m a fine one to talk.
There isn’t room on a mobile device to view the subject line and short ones get a better Click Through Rate anyway. I’m definitely having to work on this one 😉
Go Easy on the Images
Yes, I really did say that..
Most email programmes automatically block images in the HTML by default. You’ve probably noticed a message that tells you to push a button/link to display these messages.
Design your emails with this in mind and always fill in the appropriate ‘alt’ text for all your images.
The ‘alt’ text will display in place of the image if it gets blocked by the email client. Choose carefully what to write for the image ‘alt’ text so that it preserves the key messaging originally conveyed by the blocked images.
Format Phone Numbers Correctly
Leave the brackets (parentheses) out of your telephone numbers – did you see what I did there? 😉
On some phones the reader won’t be able to tap the phone and automatically dial the number if there are brackets.
So always the following format – 01256 556845 and never (01256) 556845
Find Out More
This month’s Issue of DIY Marketing Graphics Magazine, we devote the entire Issue to tips on creating mobile friendly emails for mobile, including
- nifty tools you can use to help you do this and
- exclusive tutorials to help you make the most of the visuals you do send in your emails.
Download your free copy of DIY Graphics Magazine for Apple or Android by clicking on the buttons below!