Show Don’t Tell: How To Improve Customer Service in a Flash

how to improve customer service

I know you’re thinking that this is another catchy headline to attract attention.

Well in a way you’d be correct.

But it’s true.

I believe that one of the easiest ways in how to improve customer service is to make a short (90 second, say) screen-cast video showing your customers how to do something instead of writing long convoluted emails, which usually involves  3 – 4 of them before you get your point across. If you ever do..

I mean how do you describe the colour blue?

You can use this method for:

  • Showing how a product or software works
  • Troubleshoot a problem
  • Demonstrate concepts
  • Just saying Hi and sharing a message


  • It’s more personal
  • It will save you time in trying to work out how to explain a tricky idea or concept
  • It forces you to really break down what you need to convey to your customer
  • Your customers will love you for doing it

Okay, but how professional does the video need to be?

That’s a great question!

Taking hours to create a 90 second video as a quick fix for your customer’s problem isn’t very practical.

However everything you create online as a business should follow through your brand’s style and voice.

Therefore creating a balance between ‘quick and natural’ versus ‘over produced and corporate’ is something to experiment with and test.

If the issue is relatively complex then break it down into a series of smaller tutorials covering each of the steps.

Your customers will really appreciate you doing this especially the customer who is stuck on step 3 and doesn’t need to go through steps 1 and 2 to get there!

So go on. Have a go!

You don’t have to be Martin Scorsese – just keep it short and simple.

And if you’re not sure how to make one, why not start off by using Jing.

It’s free and whilst you can’t edit the video you can use it to practise on.

Here’s a video showing you how to use it.

customer service video


Have you ever used video as part of customer service?

Or if you have other methods on how to improve customer service, you must let us know in the comments below.


About The Author

Caroline Jones

I'm Caroline and I look to help small business owners create their own graphics by writing tutorials and tips on graphics editing software. I live in Wales , love Tartan and Coffee Ice Cream. You can read more about me here