Using Cool Photo Effects to Give Your Post Some Oomph is.. well..cool!
Have you ever surfed the web and come across a post that has the exact same image that you’ve used on one of your posts?
And let’s say this post is on a competitor’s website? Hmm.
If this has never happened to you then you are lucky and possibly in the minority.
The truth is that so many people use royalty free images from stock photography sites – where you pay the fee and choose the photo – that the chance of someone else using a good/great photo is pretty high.
One way to stop this happening is to either pay a photographer (here’s an interesting list of possible ones ;)) to take some shots for you (probably outside of the budget for most small businesses given the number of images you really need these days), or take the photos yourself.
This second option is a good one because then your images really are going to be original.
But there is another way
What about if you bought some stock images as you normally would, and then slightly altered them to give them a more individual look?
And what if this was very easy to do and took no time at all. Would that be of interest?
Daft question, right? Well, it’s not that tricky to do if you know where to go and what to do.
Here are some tips and examples and a 40 second video showing how you can do this.
#1 – Use colour if a different way
There are a lot of ways in which you can use colour to make your images look different.
Take this simple example of fruit here.
Perhaps you sell vegetables and fruit, or you have a recipe that contains lots of fruit
This is the original photo #1
Then I applied a colour tint #2
And then I inverted the colours from the previous
And there you have 3 quite different looking photos of fruit.
Or you can use some colours that are not normally found in nature. this will really make the image stand out, such as a blue cow (interesting thought) or a green sun.
If you’d like to be able to do this yourself, with our help you can find out more here.
#2 – Don’t always go for the obvious
Yes, okay, this does take a bit of thinking about, but it needn’t take long and can be a lot of fun.
For example – let’s say you want to convey a feeling of warmth and friendliness to accompany your post (for whatever reason).
The more obvious choices may be a group of people (friends) standing around laughing, a boy and girl walking and arms linked. You’ll see a few of these if you search on a stock image site.
Instead, just let your mind conjure up some different images that represent friendliness/loyalty to you. How about:
- two neighbours talking over a wall
- or a great picture of a dog with a great big grin on it’s face. A bit like this one here!
#3 – Hone in on a detail
Here’s a hedge full of beautifully coloured leaves, which is fine as far as it goes.
However, look how so much better this same photo looks, where it has been severely cropped. It gives the photo much more focus and as a result looks more professional, don’t you think?
#4 – Play around with different effects
There are lots of different effects that you can use these days at a click of a mouse. An example here could be using a filter.
It’s even more effective if you relate the filter (or effect) to the subject matter itself.
You could use a poster effect filter on an image for a client or website that deals with art.
This would be very much more powerful than just using the original image.
Here’s an example - Pop Art Pears.
Or how about this example below..haven’t we seen that woman with her earrings somewhere before?
You can easily
set your images apart..
There are lots of different ways these days to stamp your uniqueness on images.
Just take a look at our 40 second video to give you more ideas.
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